‘Policeman Chen’ goes viral in on line struggle versus fraud
3 min read
The policeman netizen, “Policeman Chen,” (still left) volunteered to encourage the national anti-fraud software by way of livestreaming and co-hosting rooms on Douyin and Kuaishou. His livestreaming programs captivated far more than 21 million viewers, and the quick movies were viewed by much more than 100 million men and women.
A countrywide anti-fraud mobile software has gone viral on the internet and taken the best posture of the Application Retail outlet in China, following a policeman’s one of a kind promotion on electronic platforms like Douyin and Kuaishou.
The application, designed by the Felony Investigation Division of the Ministry of Community Protection, debuted in March.
It is an official system to aid people reduce on the internet fraud and criminal offense with guidance, ideas and authentic situation stories.
The policeman netizen, “Policeman Chen,” volunteered to promote the application as a result of livestreaming and co-web hosting rooms on Douyin and Kuaishou.
He generally starts off with “Have you downloaded the Countrywide Anti-fraud Centre application?” Then he explains the that means and capabilities of the app.
Policeman Chen inbound links to several on the internet broadcasters and influencers. Some of them are cosplay characters, these as Gonggong or Eunuch and Monkey King Sun Wukong, who are perfectly acknowledged in Chinese literature and historical past.
The broadcasters were being stunned and frightened in the beginning.
Then they turned volunteers for the anti-fraud application and promoted it on line, telling enthusiasts to down load the application.
Occasionally, two distinctive anti-fraud promotion broadcasters fulfill every single other in a single room online, producing extraordinary affect.
On Douyin, a price tag-host video clip among Policeman Chen and a Gonggong cosplayer attracted 1.26 million likes and 167,000 feedback.
And it has been forwarded 643,000 situations.
“It’s past my creativeness to see a severe subject in these types of an fascinating way. I are unable to neglect the application name now,” reported a Douyin person.
The anti-fraud software is now the major totally free application on the Application Shop in China, forward of Douyin alone, WeChat and AliPay.
Glow
The app ranks top rated in Application Retail outlet in China.
The application is equally offered on Apple’s iOS and Android platforms. It requires real id registration to use it.
On the net fraud is a really serious difficulty. Policeman Chen wishes to encourage the application by means of “progressive approaches” at weekends. He is a police officer in Qinhuangdao Town in Hebei Province.
China has the world’s greatest number of Net and smartphone users, which would make the state a focus on of online fraud. In the 1st five months, the law enforcement settled additional than 114,000 these scenarios, serving to persons recover 99.1 billion yuan (US$15.4 billion).
China’s most significant on-line protection agency, 360, claimed it been given 606 smartphone criminal offense studies in the 1st quarter, with every sufferer dropping an common 14,611 yuan (US$2,265).
Fraud is most frequent in finance, dating, on the internet procuring and task-trying to get products and services, by the use of leaked particular data, according to 360.
In August, China handed a countrywide non-public data security legislation, the country’s 1st, to reduce organizations accumulating sensitive individual facts and to crack down on crimes like on-line fraud and information theft.
The regulation will consider effect in November.
