As Indiana’s tech community continues to grow and mature, it’s getting harder and harder to narrow down the winners for our annual Tech 25 Awards program. There is a wealth of tech talent in the Hoosier state, and they are making incredible moves. Join us in celebrating the Tech 25 class of 2021 through this profile series and learn a bit more about each winner.
Brad Beutler is a seasoned marketer and strategizer who is passionate about encouraging aspiring techies to dream big and work hard. After graduating from Purdue in 2012 with a major in management and minors in marketing and strategic management, he was led to the tech industry through the Orr Fellowship program.
Today, Brad is the content marketing director at Terminus, one of the leading account-based marketing platforms. He leads the overall content strategy for all stages of the sales funnel. Keep reading to learn more about this Tech 25 winner.
What led you to the tech industry and this occupation? What was your first job in tech?
I joined the Orr Fellowship program in 2012 after realizing I wanted to pursue a career in marketing and be a part of a high-growth, fast-paced environment.
Early on in my career, I worked for Ali Sales Roach at hc1 and learned a ton about B2B SaaS marketing. After eventually gravitating towards content marketing, I joined Sigstr’s founding team as the first marketer, and then moved on to lead the content program. (Sigstr was acquired by Terminus in 2019.)
When you think of a day in your life, what are the main work activities or responsibilities?
At Terminus, I’m responsible for supporting all stages of the sales funnel with strategic content marketing. This includes the website, blog, all digital content, SEO, and more. From analyzing heatmaps to looking at traffic growth and web conversions, I spend many hours on web strategy and optimizing the Terminus website for more inbound opportunities. SEO is a big part of this, and I’ve been able to put up big numbers with search traffic and overall website traffic growth.
My “September Issue” resource is just one of the many digital content assets I oversee, from strategy and writing to activation and promotion; the content ranges from ebooks to industry reports to infographics. I’m also the administrator of the Terminus Resource Hub and manage the content calendar.
What resources would you recommend to those who want to learn more or advance their skills?
I’ve learned so much from local B2B marketing leaders like Justin Keller, Daniel Incandela, Tim Kopp, Dan Hanrahan, Mitch Causey, Ali Sales Roach, and more. Those I’ve worked for and alongside have shaped me into the digital marketer I am today.
Programs like the Orr Fellowship and Co-Lab have been big influences. Additionally, I stay on my game with side projects like video editing and building a website for my parents’ business, which is an old school butcher shop in Lafayette, Ind.
I also study B2C brands for inspiration and ideas because the Terminus Brand team is always on a mission to make B2B marketing less boring. My best piece of advice related to content marketing is to dream big, put in the work, and always be willing to do what your competitors are not willing to do.
Visit the Indianapolis Business Journal website to see the full listing and celebration of the 2021 Tech 25 honorees in the joint CTO of the Year and Tech 25 Awards supplement. You can also watch a video of the livestream from the CTO of the Year and Tech 25 Awards virtual event.
Read more coverage of the Tech 25 in this Index Feature Story and view and tag the gallery of photos from the event on Facebook.