This marketing campaign reminds why HIV patients have to have Art | Chennai News

CHENNAI: Adhering to antiretroviral remedy (Artwork) can lower the viral load amongst individuals living with HIV/AIDS, hence lowering the risk of transmission to many others. Nevertheless, because of to a variety of good reasons, quite a few people fall short to stick to the class. To increase consciousness amongst neighborhood members, Voluntary Wellness Solutions (VHS) has partnered with Sahodaran, a male sexual well being project, to launch the U=U (undetectable equals untransmittable) marketing campaign on social media.
“In the previous few months, the entire target has been on that contains the distribute of Covid-19. But we also want to concentrate on diseases this kind of as HIV/AIDS. Many people today do not realise the treatment method selections obtainable now or the simple fact that strict adherence to Art can slash down the risk of transmitting it to other people today noticeably,” states Suresh Seshadri, honorary secretary, VHS, incorporating that the initiative is portion of an intercontinental marketing campaign.
In accordance to 2018 UNAIDS report, there are 2.1 million folks living with HIV (PLH) in India. “Normally, HIV transmission relies upon on the viral load. When you set a affected person on Artwork, the viral load arrives down, and right after using it regularly for 6 months, the virus gets undetectable in your blood,” states Dr S Chandrasekaran, an HIV specialist.
The U=U campaign was launched on September 26 by actor Aarthi Ganeshkar. “We obtained a grant from Gilead Rainbow Grants and have tied up with Sahodaran to carry it out as we want to have active participation and engagement with group users,” suggests A Vijayaraman, director – programmes, VHS.
As portion of the marketing campaign, posters and videos aimed at producing recognition will be shared on social media – Facebook, Twitter, YouTube – and posted in WhatsApp groups. “Health, happiness, vitality and relaxation are necessary to boost the high-quality of daily life of HIV good people. But, for that, they have to suppress the virus so that it are unable to be detected and spread to other individuals,” claims undertaking manager Sharan Karthik Raj, including that activists as properly as famous people will support encourage the marketing campaign on social media.
U=U stresses on getting Artwork medicines frequently, getting nutritious food items, using care of one’s psychological health, making a good friendship circle, practising yoga and living daily life independently and with self-self confidence.
“If you really do not adhere to Art for 6 months with out a split, not only does viral load raise but individuals also grow to be susceptible to other opportunistic bacterial infections this kind of as TB, so we need to insist that people today take medication frequently,” claims Jaya, general manager, Sahodaran. But group users, who face social discrimination, lack of relatives guidance and financial difficulties, obtain it tricky to stick to it.

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